Fractional sales ops for high-ticket offers

You've got a sales team.
You don't have sales ops.

Closers, a manager, a CRM, a pile of tools. And nobody whose actual job is making the numbers true, getting every lead worked in seconds, chasing every instalment and writing the report. That's the job. I do it for you, part-time, inside the stack you already run.

System feed · illustrative

    A normal few minutes on a client's sales floor. Every one of those runs without anybody opening a laptop.

    $850k/moLargest offer I run sales ops for
    45Sales ops systems, built and ready to install
    72Automations running in production right now
    30+Tools wired in without replacing one
    Who you're hiring
    Freddie UK
    Fractional, on your team
    Usually replies same day

    I write code. I got pulled into sales floors because offer owners kept asking me to sort out the mess behind theirs.

    It was the same mess every time. Sharp closers, real ad spend, a CRM nobody trusts, and a sales manager spending their evenings rebuilding a report instead of coaching reps. Nobody could agree on the close rate. Nobody knew which instalments had failed.

    So that's what I do now. Sales ops, for offers that have a team but nobody running the machine behind it. I've built and still run the backend for dozens of them, the biggest doing $850k a month. It's unglamorous, and it's the one thing I'm genuinely best at. Hand it over and go do the thing only you can do.

    01The problem

    Five questions your sales floor can't answer today.

    Ask any of these on a Monday and watch what happens. Somebody guesses, somebody opens a spreadsheet, and the answer arrives three days late and slightly wrong.

    01
    "What's our real close rate this month?"
    Three people give three answers, because it depends whose sheet you open and whether no-shows count. So nobody trusts the number and nobody acts on it.
    02
    "How fast did we get back to that lead?"
    Whatever the setter wrote in the EOD. Measured properly it is usually hours, not minutes, and by then the lead has booked with someone else.
    03
    "Did that second instalment ever land?"
    You find out when the client mentions it, not when the payment failed. Cash you already earned quietly walks out of the building.
    04
    "Who's our best closer, on cash that actually landed?"
    Whoever's loudest in Slack. Measured on cash collected after refunds it is often someone else, and the commission you paid last month says so.
    05
    "What actually happened on that call?"
    A one-line note, if the rep remembered to write it. The recording exists. Nobody has time to watch it.

    None of that is a closer problem. It is a sales ops problem, and it has nobody's name against it. Which is exactly why it keeps happening.

    So do the arithmetic on your own floor
    Four leads a week going cold because first contact took ninety minutes, not ninety seconds
    you know this number
    Two instalments a month that fail quietly and nobody chases
    − $12,000
    A sales manager doing two hours of admin a day instead of coaching
    − 40 hours a month
    An hour every night rebuilding the same report by hand
    − 250 hours a year
    One closer coached on a number that was wrong
    unknowable, and worse
    Put your own figures in. Then let's talk.
    Book a call
    02Proof, not a screenshot

    This is the dashboard your floor would log into.

    Not a screenshot. This is the actual software, running the design system a live client logs into, on sample numbers from an offer collecting around $850k a month. Change the period, switch tabs, hover the bars. Then open one of the little i markers — that is the bit nobody else does, and it is the reason your team will stop arguing about whose number is right.

    yourbrand.com/dashboard
    demo
    SalesCash, calls and pipeline — live from the post-call form, your CRM, your calendar and your processor
    Post-call form EOD closer
    live

    Call funnel

    Every call that got booked, and where it drops out. The number on the right is the step-to-step conversion.

    Cash collected per day

    Call outcomes

    Every logged call in the period, by post-call outcome

    Closers

    Cash collected in the period

    Setters

    Cash collected on calls they booked

    Confirmed vs unconfirmed calls

    Does a setter confirming the call beforehand actually make it show up and close? This is that answer.

    Performance by source

    Where the call came from, and what each source is actually worth per deal.

    Why deals don't close

    Objection logged on calls where an offer was made but nothing was signed

    Cash split by

    Calls booked per day

    Upcoming calls

    Straight off the calendar

    Speed to lead

    Time from the lead landing to the first outbound message, measured server-side

    How the call got booked

    Setter-booked versus self-booked, and what each is worth

    Payments, linked to their sales call

    Processor payments joined back to the post-call record by buyer email, so an instalment lands on the deal that created it

    Active subscription plans

    The source of recurring revenue

    Instalment health

    Every scheduled payment still owed, and whether it landed on time
    Sample data, generated for this page. No real client figures.
    03What sales ops covers

    Everything between the booked call and the cash.

    The full list is 45 systems long and lives on its own page. This is the shape of it. Take the lot, or start with the one costing you most. None of it needs you to swap a tool.

    01 — The record

    Every call, logged and reconciled

    One form after every call becomes every number you report. This is the layer that makes sure the form actually arrives, lands on the right deal, and agrees with the calendar and the processor. Which means the argument about whose spreadsheet is right ends permanently.

    • Post-call form pre-filled from the recording, so the rep reads and submits
    • A form nobody filled in gets chased until it exists
    • Every booking tagged with the funnel it came from
    • Every payment traced back to the form that stated it

    Replaces the rep's memory and the CRM stage everyone forgets to move.

    02 — Speed

    Leads worked in seconds, not hours

    Speed to lead measured to the second, the on-shift setter pinged the instant a lead lands, and the whole outbound machine on one screen. The lead you would have got to in ninety minutes gets a message in ninety seconds, while they still care.

    • Median speed to lead per dialler, and who is slow
    • iMessage and DM setting tracked like a real channel
    • Inbound vs outbound, every KPI from dial to close
    • A chase thread on every lead until somebody has touched it

    Replaces a stopwatch and whatever the setter wrote in the EOD.

    03 — Cash

    Cash, not bookings

    Stripe, Whop and the rest landing in one revenue model. Instalments linked to the deal that created them, refunds netted off on their own, commission worked out from money that landed. You find out a payment failed from the system on the day, not from the client three weeks later.

    • Real MRR, not the number the processor shows you
    • Late instalments flagged before the client notices
    • Commission that can never restate a deal already closed
    • A forecast off live numbers, not a spreadsheet

    Replaces reconciling four processors by hand on the first of the month.

    04 — The scoreboard

    The scoreboard the floor watches

    A login-protected portal on your own domain, refreshing itself. Cash, close rate, show rate and per-rep numbers, defined once. Plus a written recap in Slack every night off real rows. What actually happened, not what somebody updated on Friday.

    • Closer and setter leaderboards on cash that landed
    • Every rep files an EOD, and it is checked against what really happened
    • Targets, and a forward forecast
    • Ask the dashboard a question in plain English and get an answer off the real rows

    Replaces Databox, Geckoboard, and squinting at an Airtable grid.

    05 — The CRM

    The CRM runs itself

    Pipeline stages move off the call outcome. The right people get a clean, summarised alert the second a call wraps. And there is a check that tells you when an automation has quietly stopped delivering, before you find out from a missing week of data.

    • Stages that move themselves
    • Post-call alerts with the recording link attached
    • One alert format across Slack, Discord and SMS
    • A closed deal becomes a client card in your fulfilment tool on its own

    Replaces somebody moving cards by hand and hoping Zapier is still on.

    06 — Reps

    Reps ramped, managers coaching

    Hiring to first call without the manager babysitting it. A brief in the channel thirty minutes before every call. Every dial and triage call logged from the call itself. Your sales manager gets their evenings back and spends them coaching, which is the job you hired them for.

    • Application to first call, provisioned and tracked
    • SOPs each rep sees only for their own role
    • A one-page dossier on every lead before the call
    • Outcomes and objections pulled straight from the transcript

    Replaces the sales manager doing ops.

    If it has an API, it connects
    04What this already costs you

    You are already paying for this. Badly.

    Nobody decides to spend on sales ops. It leaks out sideways. A hire here, a VA there, and your sales manager's evenings. This is what a typical floor is already paying for the job, at ordinary rates, before anyone actually owns it.

    Who
    What they're doing
    Per month
    People doing the job by hand
    An in-house sales ops hire
    If you can find one, and three months to know if they're good
    $5,000 – $8,000
    A VA writing the daily report
    By hand, every night
    $400 – $1,200
    Your sales manager
    Two hours a day on admin instead of coaching
    40 hours
    Software you rent that doesn't talk to your CRM
    Databox / Geckoboard
    Dashboards
    $100 – $300
    Zapier, on a real plan
    Automation
    $70 – $150
    Every month, forever
    and nobody owns the number
    $5,570 – $9,650 + 40 hrs

    One hire you have to find, train and hope is good. Or me, already trained, inside your stack next week.

    I don't publish prices. It's one flat monthly, month to month, and you get the real figure in the first ten minutes of the call.

    05In-house vs handed over

    You could hire someone for this. Here's the honest comparison.

    A good in-house sales ops person is worth having. The problem is finding one, waiting for them, and finding out in month three.

    Hiring in-house
    Handing it to me
    When it starts
    Hiring in-house
    Three months to hire, if the first one works out.
    Handing it to me
    Next week. The audit is free and starts the day you book.
    Whether they're any good
    Hiring in-house
    You find out in month three, with money on the line.
    Handing it to me
    Done it on dozens of floors, the biggest at $850k a month.
    What it costs
    Hiring in-house
    Salary, tax, tools and a desk. Then a raise.
    Handing it to me
    One flat monthly. Cancel any month.
    If they leave
    Hiring in-house
    It leaves with them. Nothing was written down.
    Handing it to me
    Documented in your accounts as it's built. You own it.
    What they've seen
    Hiring in-house
    One or two floors. Yours is the experiment.
    Handing it to me
    What the best offers run, and what flops.
    Whether the numbers are right
    Hiring in-house
    Depends entirely on who you hired.
    Handing it to me
    AI for speed, then I hand-check every number.
    How much you think about it
    Hiring in-house
    Another person to manage, keep and replace.
    Handing it to me
    You don't. You ask, it's done.
    06How it goes

    Audit, fit in, build what's missing, run it.

    Start with the one thing driving you mad, or hand me the whole floor. Same path either way. You hand over logins once and then mostly stop hearing from me until things start appearing.

    STEP 01

    Audit

    I map your tools, your data and the gaps, then pin down the metric definitions everything downstream will obey. You get the list of what is leaking whether or not you hire me.

    Week 1 · free
    STEP 02

    Fit in

    I build into what you have. Nothing gets ripped out. Features that don't work get redone, scoped and prioritised in writing before anything is built. You approve it, I build it.

    Week 1–2
    STEP 03

    Build what's missing

    The record first, then the scoreboard, then cash, then speed, then the CRM. Your history gets poured in, so day one is not an empty screen.

    Week 2–6
    STEP 04

    Run it

    Reports land on their own. Leads get chased. Instalments get watched. Something new from the list lands every month. Your sales manager coaches.

    Ongoing · month to month
    07The objections

    The things you're about to ask.

    How long before I see anything?
    A working scoreboard on your real data, usually inside two weeks. The rest lands over four to eight weeks depending on how many tools you have and how bad the data is. You watch it get built, so you are never wondering what I am doing.
    Do I have to rip out the tools I already use?
    No. That is the whole point. Close, GoHighLevel, Airtable, Calendly, Stripe, Whop, Kajabi, Skool, WebinarJam, Slack, Discord and about twenty more are already wired. I build into what you run. If a feature is genuinely broken I'll say so and redo the feature, not swap your stack.
    I already have a sales manager. Isn't this their job?
    No, and that is the problem. Their job is coaching reps. Most of what I take on is the admin that is eating their evenings: the report, the chasing, the CRM hygiene, the numbers nobody agrees on. They get their evenings back and your reps get coached.
    I already have an ops or tech person.
    Then we should talk about what they cost and what they cover. Sometimes I sit alongside them and take the sales side. Sometimes it is cheaper to have me. I'll tell you which on the call, and I'll show my working.
    Is it just you?
    It is me on the call and me designing it, with my team building and running it alongside me. You get one person to talk to, and you are never waiting on a ticket.
    Who owns it if we stop working together?
    You do, completely. Your database, your automations, your domain, your logins, with a documented schema and documented workflows. You are never held hostage by the person who built it. That is deliberate, and it is why I am comfortable charging monthly.
    Is this AI slop that invents numbers?
    No. AI writes the words, never the figures. Every number in every report comes out of your database through a formula I can point at, and the AI is instructed to quote the record it came from. If the number is not in the data, it does not appear in the report. I hand-check the maths on every metric before it goes live.
    What does it cost?
    One flat monthly, month to month. I don't publish it because a number without context wastes both our time. You get the real figure in the first ten minutes of the call, not after three rounds of discovery.
    What happens if you get hit by a bus?
    Fair question, and the reason everything is documented as it is built rather than at the end. The schema, the workflows and the metric definitions are written down in your own accounts. Any competent developer can pick it up. The bus factor is the whole reason I don't hold anything hostage.
    08Before you book

    I turn work down. Read this first.

    Taking money from a business this cannot help is a bad trade for both of us. So here is the honest filter, and I would rather you disqualify yourself now than find out on the call.

    Book the call if
    • You're past roughly $100k a month and you run a sales team
    • At least a setter and a closer, ideally more
    • Someone on your team rebuilds the same report by hand every night
    • Your sales manager does admin instead of coaching
    • You want it run month to month, not built once and abandoned
    Don't book the call if
    • You're under $100k a month. Not enough calls flow yet for this to pay for itself
    • No sales team. There is nothing here to run
    • You want one dashboard built and then nobody to run it
    • You want the numbers to look good rather than to be right

    If you're in the right-hand column, genuinely: come back when you're not. I'll tell you the same thing on the call rather than take the money.

    Last thing

    Show me your sales floor. I'll tell you which numbers are wrong.

    Screen shared. I look at what you're running, tell you which of your numbers are wrong and why, and give you the order I'd fix them in. You keep the list either way.

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